“Spike is key to following the ‘gen pop’ interests. We use Spike to gather this social information for our clients.”

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Challenge: How can you track world-wide trends and audience sentiment in real time?

NewsWhip client and global media and marketing agency OMD works hard to identify trends, events and topical stories, in news and social, that are relevant for its brand clients to engage with.

Newsroom Editor, Lotte Uttley, tells us how these insights then inform “creative ideas, ideas for real-time social posts and even planned cultural zeitgeist initiatives.”

After putting NewsWhip Spike into action in its Newsroom, Lotte and colleagues use Spike to not only monitor trends, events and stories but also to “spot sentiment about brands while tracking engagement levels to articles.”

In an ever noisier Internet, with growing competition for attention, it’s hard to execute smart and effective content and social strategies.

This is why OMD brings NewsWhip Spike in, to help their marketers listen smartly to social and focus resources, creating content and communications that are simply more engaging.

Spike has given OMD the ability to do better media monitoring and content tracking – fully understanding what’s getting attention on social. And, a new ability to track engagement levels during story life cycles about OMD’s brand clients.