For the sake of saving time, upping productivity, and evolving, there is media monitoring software that tracks who and what is trending on the Internet. Whether you are representing a client, looking for news tips, or “asking for a friend”, the search can seem intimidating because new media populates and spreads to the masses at an ever-faster pace.
Before you compare different tools and read through dozens of media monitoring software reviews, it’s important to understand the most basic question: how does media monitoring software work? Let us do the heavy lifting and share a brief guide to media monitoring software.
Top media software for monitoring should pinpoint the accelerator for viral stories. Often that includes keywords, publishers, and timing across media platforms. Interface is also an important workflow consideration. In order for monitoring software to be useful, you need to feel comfortable and confident in your ability to customize to you and/or your team’s needs.
NewsWhip Spike is one such media monitoring solution with custom features. Spike allows users to curate panels for keywords, share team dashboards, and search Snapchat content by location, with additional sharing and filtering options available. Within 90 seconds of any media story publishing to the Internet, the social media tracking data is already in our system and available to users in real-time.
Larger sets of data over longer time periods is what NewsWhip Analytics was built to handle. With each search, users can capture 1-year increments of results dating back to 2014. There is even a chronological timeline view that allows users to investigate relationships between publishing timing and popularity.
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
