How do you decide on which social media monitoring tool to use for your workflow? A lot of this depends on the outcome of the task at hand. Depending on scenario, you might need to go very minute in your analysis of what people in your city are sharing this morning, or consider a 12 month dataset of the most shared stories relating to your brand. Here are some scenarios which might help inform your decision as to the best social media tracking tool for your job:
- Content discovery and ideation: A wide range of roles, including content marketers, journalists, bloggers and social media managers, need their social media tracking tools to be able to show what people are talking about in real time. Here, the ability to drill down into the interests of niche audiences in different regions and demographics saves time, and makes sure that the audience is listened to.
- Media and brand monitoring: If a brand is being talked about online, brand managers and communications officers need to know, preferably as quickly as possible. In this case, real-time tracking and alerts systems make life much easier.
- Social media analysis and research: Audience development managers, social media editors and data scientists usually need access to longer-term historical data around social media behaviour, in order to inform future actions around their marketing and communications strategies. Large datasets of content engagement from multiple social media platforms make ideal raw materials here.
NewsWhip’s two main platforms, Spike and Analytics, can be used to carry out all the above functions, and more. Have a look at how leading brands and publishers, such as Reebok, Mastercard, and MTV News use the tools in their workflows.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
