NewsWhip is a social media analytics company which provides data and insights around any topic to the world’s leading content creators, marketers and communications professionals. Social media monitoring is one aspect of what NewsWhip’s extensive social monitoring technology is capable of – other uses include
In terms of social media monitoring, NewsWhip’s Spike platform allows for extensive and complete monitoring around any brand, message or conversation on multiple social platforms. It allows users to see all of the events, topics and mentions that are relevant to their company, and how interest in them is changing in real time. It also brings a predictive element to traditional ‘mention-based’ media monitoring, by using a sophisticated predictive algorithm which shows whether breaking stories about any topic are going to be important today, as well as seeing how the media and public are talking about different issues, and which of those stories will make a splash or fall flat.
You can read more about how our technology helps in social media monitoring in this case study with trading company IEX Trading, which uses NewsWhip Spike to take the hours of manual labor and guesswork out of searching for important media coverage, and better understand what resonates with their following and industry base.
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
