“Buzz” on social media can change minute by minute. Making sure that you’re focused on the top trends and conversations that are capturing the attention of key audiences is a vital part of staying relevant and clued into what matters online each day.
The best way to stay on top of what stories and trends are most important on social media at any time is by using social media monitoring tools to get a full 360° view into what matters most to your audience. Some useful metrics and signals to monitor include trending terms and phrases on different platforms, most shared and commented on stories, videos and links, and the content that is being shared and engaged with fastest on social media.
Using the social discovery platforms such as NewsWhip Spike, it’s easy to quickly spot and monitor the social influencers that are dominating social conversation in different niches right now. Spike’s predictive insights feature allows users to stay ahead of the engagement curve by seeing what posts and stories will be next to dominate news feeds.
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
