What are the best social media analytics solutions?

February 26, 2018

Written by Glossary Author
The best social media analytics solutions rely on a wealth of signals to provide users with the most accurate information on how different audiences are responding to messages and stories on social media, at any time. Top social media analytics solutions include real-time content discovery and analysis tools, as well as platforms which allow users to take longer historical views of content performance on different social media channels.
NewsWhip’s social media analytics solutions include Spike and Analytics, two leading social media monitoring tools which are used extensively at some of the world’s leading brands, agencies and publishers. These solutions allow users to make informed decisions about their social media strategies, ensuring that they stay firmly in touch with the interests and concerns of their target audiences. Features of NewsWhip’s tools include:

  • Predictive analytics providing advance knowledge of the stories that will get talked about today, and prediction of how they will perform.
  • Niche filtering, showing content trends for thousands of specific topics, niche interests, cities, regions and countries.
  • Extensive coverage of millions of today’s stories tracked across Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
  • Cross-platform engagement trends across multiple social networks, for any vertical or market.
  • Measurable content engagement data, to help users understand which formats generate the most engagement on each platform, over the long and short term.

Social Media Analytics
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
 

You might also like

Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis

Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis

NewsWhip’s Head of Marketing, Kevin Twomey, recently took part in a panel hosted by PR firm Red Consultancy, alongside corporate comms leaders from Lidl and Caffè Nero. The event focused on a challenge that every communicator knows all too well: what to do when your...

Facebook dominates news engagement again in Q3

Facebook dominates news engagement again in Q3

Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...

Instagram’s Q3 engagement drop led by lack of sports

Instagram’s Q3 engagement drop led by lack of sports

Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent.  Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...

Glossary Author

Related articles

Facebook dominates news engagement again in Q3

Facebook dominates news engagement again in Q3

Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...

read more
Instagram’s Q3 engagement drop led by lack of sports

Instagram’s Q3 engagement drop led by lack of sports

Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent.  Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...

read more