Social influencer intelligence is the way that marketers, advertisers and other analysts achieve insight into the impact of influential profiles on social media. Some of the metrics that are of interest in scoping out social influencer intelligence include post reach and frequency, engagement, audience demographics, and call-to-action impact. Having access to this type of intelligence makes it easier for media, marketing and communications professionals to understand how to reach different audiences with content and messaging.
To review social influencer impact, it’s necessary to have a clear view of the types of social influencers that you’re interested in tracking, as well as what you want to achieve in the analysis. Are you interested in finding out how many social media users are exposed to a particular influencer’s average post, or how many average shares an influencers’ brand partnership video receives? These are the types of evaluations that social media analytics make possible.
Social analytics tools such as NewsWhip Analytics allows users to understand the longer-term trends around the audience behaviour of individual social influencers, or by category. To learn more about social influencers and the role that they can play in turbocharging a brand’s reach, and access to audiences, check out the NewsWhip Guide to Social Influencers 2018.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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