Social media intelligence software refers to a range of digital tools which allow users to track content, trends and audience behaviour on social media platforms. The best social media intelligence software uses real-time data from these platforms, such as engagement signals and content performance, to provide an overview around the stories, videos, images and social media posts that are attracting significant attention at any given time. Users, often in the marketing, publishing and PR sectors, can then use this information to make decisions about the type of content and messaging that they should be promoting in order to better connect with audiences’ interests.
NewsWhip provides a range of social media intelligence software solutions, which use numerous data points from leading social media platforms to provide real-time signals around audience behaviour, as well as historical data for longer-term trends analysis. The content discovery platform NewsWhip Spike can even use its extensive engagement data to allow users to accurately predict the stories and messages that will resonate with audiences in the future. Some of the data signals that NewsWhip Spike, and the social analytics platform NewsWhip Analytics, utilise to provide content intelligence include:
- Facebook likes, comments, shares and reactions,
- Instagram likes and comments,
- Tweets, Twitter mentions and likes,
- LinkedIn shares and comments,
- Pinterest pins,
- Social media content format breakdowns.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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