How do I use a social media insights platform?

To use a social media insights platform, it’s important to have a clear idea of what problem or task you’re looking to solve or improve. What are your top priorities for your brand or audience development strategy? Figuring out what you need most is the first step in using social media insights platforms to their full potential. Here are some of the ways you can use social media insights platforms:

• To find the stories and content that audiences are talking about on social media today,
• To track the content and topics that certain audiences are engaging with on social media,
• To identify the key influencers and voices around specific issues on social media,
• To analyse social media trends to develop a successful social media strategy.

Once you’ve decided on your priorities, you can make the most out of your social insights platform. Social media insights platforms like NewsWhip Spike make it easy to manage a wide range of social media management tasks, from finding relevant content and issues to post about, to monitoring custom lists of social media accounts’ output.  

Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.