A Social Analytics Platform is a digital tool which allows users to monitor and review the performance of content and trends on social media platforms, using audience engagement metrics. The best social analytics platforms provide a range of metrics from different social media platforms, and highlight the top social media posts and content from social media.
Social Analytics Platforms can be used to identify the best-performing content on social media platforms, and to review the performance of different content strategies and campaigns on social media. These platforms are typically used by professionals in the digital publishing, communications, and marketing fields.
NewsWhip Analytics is a social analytics platform which provides users with a wide range of social media analytics for analysis, to allow them to make informed, data-driven decisions about their digital content strategies. For more, check out a trial of NewsWhip Analytics here.
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Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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