2016’s drawing to a close. Here’s the latest you need to know about Facebook publishing to keep your social content strong ahead of 2017.Â
With over 1.79 billion monthly active users worldwide, more and more people are using Facebook for both their news and entertainment. As we saw with this past week’s groundbreaking US election on social, social media revealed some telling insights for politics and news gathering.
More than ever, it’s important to understand what your audience is engaging with. According to Pew, 79 percent of online Americans use Facebook. Nearly half of American adults get their news from the Book. Social media is now integral to reaching and growing your audience, and it changes fast.
2016 has seen many algorithmic changes on Facebook, and publishers have had to scramble to adapt. Mastering peer-to-peer sharing has become key to making sure your content gets views. Speaking of views, if you’re not using video yet, you’re missing out on the hottest Facebook format. The use of Facebook reactions, another new feature this year, continues to grow.
So how can publishers, marketers, and other content creators stay on top of all these changes?
At NewsWhip, we’ve picked our most recent and important findings into a comprehensive guide to Facebook social publishing. These findings reveal insights into Facebook’s direction and how to make the most of your content going into fall and the holiday season.
Some of our key findings were around the growing importance of:
Organic sharing – Publishers are encouraging authors to build communities of their own on Facebook, to encourage deeper and more personal engagement
Authentic reporting – The headlines favored by the Facebook algorithm are genuine, interesting, and don’t trick the reader. Facebook has vowed to eliminate clickbait and fake news in the newsfeed.
Facebook Live – The best Live videos last far longer than Facebook’s recommended minimum of 5 minutes. The New York Times saw its most engaged videos in a month vary from 12 to 31 minutes long.
For your content to succeed on social, you need to stay aware of the potential impact of these changes, and how to navigate around them.
Read our guide to make sure 2016 ends with a bang, and put your social media strategy in a strong position heading into 2017.
Get your whitepaper here!
