Here’s how to create sports content that will hit social media home runs.
Our new social strategy white paper tells you all you need to know about building buzz for MLB and sports marketing on social.
Baseball is still heralded as America’s pastime.
Next weekend is the 50th Super Bowl—the Denver Broncos take on the against the nearly undefeated Carolina Panthers in San Francisco. Beyond the pigskin, you can bet fans will be tuning in on their second screen to enhance their experience.
Using data from millions of content objects, we analyzed the winning trends around MLB and major sports content. From our analysis, we built the essential social media guide to sports marketing around sports and Major League Baseball.
Get ahead of the World Series by getting your sports content ready now.
Read The MLB Social Strategy Guide
Tips include:
- Go Video or Go Home
- Show Off Team Personality
- Promote Your Heroes
- Acknowledge Fans and Fan Content
- Share the Inside Scoop
- …And more ways to hit your social media out of the park!
Find out how Bryce Harper’s building buzz for the Washington Capitals with content like this…
And the Los Angeles Dodgers are getting hype for videos like this action-packed one of Yasiel Puig:
The MLB teams are social media champions—on Twitter alone, they have 14 distinct accounts, in addition to the individual team handles. Plus, they’re savvy to the lingo; one of those accounts is dedicated solely to GIFs. They’ve also partnered this year with Snapchat, and continue to strengthen their digital game, both on social and with their own digital arm, MLB Advanced Media.
According to Commissioner Rob Manfred, “We are definitely looking to broaden our footprint [and] increase the number of platforms—Twitter, Instagram, Snapchat—where baseball has a really big presence.”
This social strategy whitepaper helps you reach those followers for one of the biggest social media events of the year.
It’s time to start hitting your content out of the park. Major League Baseball is embracing social media more than ever, and with our whitepaper’s insights, you’ll be batting a thousand.
Get Started With the MLB Strategy Guide Here
