The acceleration of media fragmentation and constant narrative shifts has not slowed in H2, reinforcing the need for precise, real-time intelligence. At NewsWhip, we remain focused on helping brands, publishers, and communications teams make sense of this landscape with tools that surface early signals, provide clear context, and keep stakeholders aligned. Today we’re announcing the launch of Social Alerts, and also recapping some of the other recent updates that make setup faster and coverage clearer.
Social Alerts: One alerting workflow across web and social
Social Alerts brings Reddit, TikTok, and Instagram into the same alerting workflow as Facebook, X, YouTube, and web articles. Now, NewsWhip users can create real-time alerts or scheduled digests for all of these networks, all from one place, set thresholds that match your priorities, and deliver updates to the tools your team already uses.
What you can do now:
- Create once, monitor everywhere. Build alerts and digests for multiple networks in a single flow with a consistent setup.
- Choose instant or scheduled. Get real-time alerts as soon as new posts are discovered, or set digests for a steady cadence.
- Apply your rules. Use thresholds and filters (including post type) to focus on what matters.
- Deliver where work happens. Send alerts to Slack, Microsoft Teams, or email; send digests by email to keep desks aligned.
This unified approach helps teams see early signals on the platforms where stories often start and keep a consistent cadence of context for stakeholders.
Enhanced Search: Cleaner setup, clearer results
The refreshed Search experience reduces setup friction. Keywords and Sources are now separate inputs. Network-specific options appear only when relevant. All existing searches continue to work as before. This improves clarity, reduces trial and error, and makes it easier to reuse work across dashboards and alerts.
Keyword Assistant: Take simple language to production-ready queries
The AI-powered Keyword Assistant turns a short description into a complete Boolean query you can review and edit. It suggests brand variations and topic vocabulary, and can include multiple languages where appropriate. Teams can use this to standardize brand searches, expand topic coverage, and stand up multi-language monitoring quickly. It shortens the path from idea to reliable coverage and helps new users contribute without deep query expertise.
User experience: validation and refinements
We also shipped some smaller updates that make daily work smoother.
Boolean validation. Search now flags invalid operator combinations, handles unbalanced quotes more reliably, and recognizes common quote character issues. This reduces avoidable errors and makes editing safer.
Agent refinement. Monitoring Agents evaluate spikes in two steps and filter more effectively for relevance, reducing irrelevant alerts and “why did I get this?” moments. There are no visible UI changes, but the alert stream should feel more focused.
Together, these improvements reduce rework in Search and cut alert triage time, so teams can move faster from signal to action.
What’s next?
We’re continuing to evolve AI Agents to improve detection, reduce noise, and provide richer, more contextual updates. The focus is on clearer signals, better relevance, and a smoother path from initial alert to ongoing monitoring. We’ll share more as new capabilities roll out.
