This uptick was largely driven by major international news and the publisher’s ability to be a trusted source of real-time, on-the-ground coverage via Instagram Reels, where short-form visual storytelling proved especially effective in capturing audience attention and encouraging engagement.
View this post on Instagram
View this post on Instagram
Other standout content included coverage of activist Greta Thunberg’s “Freedom Flotilla” journey and the aftermath of Pope Francis’ death. Thunberg’s arrival in Paris resonated widely and generated more than 180k engagements. Earlier in the quarter, Pope Francis’ death and the Vatican’s response also gained significant traction, with several posts topping 170k engagements.
A key driver of the account’s sustained visibility was its focused reporting on Gaza, Israel, and Iran. Of the top 1,000 posts published during the quarter, an overwhelming 723 centered on these regions, highlighting not only the public’s deep interest but also the extent to which Al Jazeera has become a trusted source on these topics.Â
The data suggests that Al Jazeera’s blend of fast-reporting, authenticity, and subject matter relevance continues to resonate strongly with its Instagram audience.
For more on how publishers drove success, head over to our report.
