The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook.
As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.
Here are some of the key takeaways for this month:
- The Daily Mail held onto the top spot, with 28 million engagements
- Engagement was down among the top publishers compared to March
- British publishers are performing particularly well at the start of 2022
Let’s dig into the data.
The top publishers on Facebook in April 2022
The Daily Mail managed to keep the top spot in April, though The Daily Wire was not too far behind, with 28 million and 23 million engagements respectively.
Perhaps the most striking thing is that no other publisher was really that close to the top two, with The Daily Wire having 50% more engagement than its closest rival, and The Daily Mail essentially doubling everyone other than The Wire.
British publications were again strong performers, with three of the top five, while The Daily Wire was the only American representative in that group. They were joined by Nigerian publisher Legit, who rose one spot in the rankings to take fourth place.
Let’s now look at the content that drove success for the top three publications.
For The Daily Mail, their top articles were as eclectic a mix as we have seen over the past few months, often finding joy and emotion amid moments of adversity. This was true of both of their top articles, which were about two different Siberian Huskies being reunited with their owners during the war in Ukraine, with 285k and 269k engagements respectively. There was also an article about Liverpool fans’ tribute to Cristiano Ronaldo after his infant son passed away (215k), one about the death of a giant tortoise (188k), and one about a campaign to have Amber Heard dropped from Aquaman 2 (168k).
The Daily Wire’s engagement was as politics-driven as ever, with Florida and Twitter both a focus. On the former, there was a story where math textbooks were rejected for allegedly promoting CRT (871k), and for the latter there was a story about Shark Tank’s Kevin O’Leary backing Elon Musk’s Twitter takeover (263k), and one about Twitter’s original plans to appoint Musk to its board (261k). The other two top stories were about Dejan Lovren deleting Disney+ (312k), and a new bill in Tennessee about drunk drivers (326k).
The Mirror’s top content was all about soccer, with Liverpool and Manchester United dominating the top five stories for the British publisher. There were three stories about Cristiano Ronaldo (237k, 168k, and 148k respectively), one on Jurgen Klopp (142k), and one on Sadio Mane (139k).
But what about the top stories overall?
The top articles on Facebook in April 2022
The Daily Wire’s article about textbooks in Florida was also the top article overall, as once again no single piece broke the million engagement barrier.
The Daily Wire’s piece was comfortably ahead of any other content, but celebrity news tended to dominate the rest of the top articles.
The top 25 publishers in April 2022
The chart below shows the top 25 publishers for the month of April, ranked by engagement, alongside the number of articles posted.
There is not a great deal of change among the major players, nor the order in which they appear, but what is perhaps notable is that there is a real mix of international English content in this list now, from Nigeria to the Philippines, to Kenya, to the UK, showing a diverse array of sources and audiences are active across the platform.
If you’d like to read our most recent look at the top native content on Facebook, you can read our Q1 publishing report here.