November 13, 2020

The social data behind the US Election


Benedict Nicholson,

Head of Research and Editorial,

Paul Quigley,

CEO and Co-Founder,


In this week’s Pulse, our CEO Paul Quigley was joined by our Head of Research and Editorial, Benedict Nicholson. They discuss the election, coverage of the candidates, and the utility of social data versus polls when measuring public opinion.


In addition to leading the NewsWhip Research Center in New York, Benedict Nicholson manages partnerships with internationally recognized media outlets furthering data journalism, which includes NewsWhip’s Data for Democracy program. Benedict also facilitates consultations with communicators from the top 10 public relations agencies across America and Europe and with Fortune 500 brands to discuss consumer engagement trends and effective media monitoring. Email Benedict via

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