Which PR Metrics Should You Pay Attention To?

With the right tools you can save time reporting and increase company-wide understanding of your campaigns. But it’s important to decide which metrics are worth monitoring prior to each campaign, the ones that will help determine how successful the campaign was.

While there are a lot of differing opinions on which insights to pay attention to, there are a few key metrics we recommend keeping an eye on at NewsWhip:

1. Press coverage: With NewsWhip Spike, you not only gain access to what stories are gaining traction on news sites, but can determine key influencers and see which journalists cover those beats, allowing for simpler monitoring of the media space.
2. Social media: Ever wish you could see what viral trends will take off before they happen? Predictive Alerts show what stories or social media posts have the potential to reach thousands of engagements, determined by your keyword searches. Trying to plan a campaign is hard, but setting alerts for certain stories or mentions can help brands not only monitor their own performance but also manage crises before they occur.  
3. Overperformance: Understand if a campaign is garnering attention and even over-performing with NewsWhip’s dashboards. These types of content indicate when a post or link is over-performing on social media and can even help you infer where a new audience may be that you hadn’t previously considered.

Even better, at NewsWhip, you’re not on your own to figure out which metrics matter most to your campaigns. Our Customer Success team guides you through the process, prioritizes the best ways to set up your media monitoring alerts, and can even provide personalized onsite training for large teams. We follow up with power user tips and announcements for new product features to take the guesswork out of PR metrics.

Visit the NewsWhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event-specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.