Smart brand ambassadors and account executives realize they have a great deal of control over a brand’s external reputation well beyond a carefully crafted internal identity. The winning formula combines research, pitching to the right publishers and influencers, at the right time, and on the appropriate platform. Using reputation monitoring to keep track of brand name mentions is just the start.
Searching for a monitoring tool, it’s important to know if there is a limit to the number of keywords and timelines available for comparison. Unlimited insights are one of the advantages to using NewsWhip Spike, not only for reducing risk but looking forward. There is no cap on the number of searches or the number of report downloads.
Being a proactive brand manager allows for better positioning as new stories develop. Gone are the days of creating a sheet with brand mentions. With the power of current tools and technology, there is monitoring software that can track mentions for you. For example, NewsWhip Sheets is an easy-to-use Google Sheets add-on that auto-fills information into your Google Sheet.
Stop misinformation at the source, lean into social listening to contribute to public discussion, and validate positive feedback. Our partnership with Snapchat has expanded our offerings to include user-generated content from locations around the world.
NewsWhip Spike provides comprehensive coverage by crawling more than 430,000 websites, and the list is constantly growing. Unlimited search, an ever-expanding database, and human-centered support are necessities for success that are available through NewsWhip Spike.
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
