If a picture is worth a thousand words, then what is the worth of a thousand retweets? Cued social posts, hashtag development, and the use of link shorteners are some of the common tactics used by public relations agencies to drive social media engagement. While content is still king, timing is also key. Before gearing up to launch a campaign or pitch a story, you need to predict cumulative impact.
It’s no secret that social amplification, the modern equivalent of word of mouth reviews, drives purchasing and customer loyalty. Today people consume media from a number of sources, so it’s no longer appropriate to focus on following only the publications that you pitch. A limited media list can also limit your discovery of new emerging thought leaders. Our interview with BBC discusses global audience growth strategy if you are interested in learning how publishers are looking to increase their value in the coming years.
Scanning headlines with services such as Google alerts is only marginally better because there are no insights explaining how a story developed and assessing residual impact across social platforms. Keyword insights from web and social are part of what makes NewsWhip Spike the world’s most comprehensive social listening platform.
Visit the NewsWhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event-specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
