Public relations exists to creatively elicit, predict, and manage reactions to news. The fact is, consumers today might care more about brand perception than some brands do. It can be difficult to seek new brand accounts in a time when some companies rather stay quiet to avoid social faux pas.
The pitch pressure is real, we get it. Are you struggling to demonstrate the real connection between brand perception and the bottom line? Hunches and clout can only take you so far.
Social listening software is one of the best investments to preparing a defensible pitch. One of our platforms, NewsWhip Spike, is useful for identifying real-time opportunities for winning big, navigating disaster, and saving big through tracking organic social media spread. To get the most out of the tool, our customer service team is available to assist with creating custom dashboards so you can hit the ground running. Continued access to support even after onboarding ensures you will dazzle your clients with actionable social insights any time of day.
What about social pre-crisis planning and case studies? The pivotal moment news goes viral becomes obvious and traceable upon entering keyword searches in NewsWhip Analytics. Our historical data is comprehensive tracking more than half a million websites and influential social media accounts dating back to 2014.
Visit the NewsWhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event-specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
