Creating a great social media campaign is not impossible, even for smaller businesses. Growing brands emerge every day on social media. Beyond likes and other engagement metrics, social media influences consumer purchasing. Millenials with positive views on a brand are willing to open their wallets directly from social media and also feel more confident to make offline purchases after researching online first.
- Do research: See and listen to what your customers are saying about you on social media. Even if you don’t have any branded accounts set up yet, NewsWhip Spike allows you to track social media mentions on Facebook, Twitter, and Pinterest. Spike also tracks competitor Facebook Pages analyzing what social media content resonates with customers, all without giving them one extra “like” from you.
- Do show and tell: In addition to generating your own creative posts and visuals, consider partnering with an influencer to extend your reach. Looking for the right influencer to support can be risky but the right match can yield powerful connections. Charlize Theron has been a major ambassador for Dior perfume since 2004, a partnership that has without a doubt benefitted the fashion brand’s millions of followers. NewsWhip’s Spike tool provides a list of influencers and authors while Analytics includes a sortable leaderboard – allowing you to select filters by metrics such as number of social interactions generated.
- Do respond: Conversations are a two-way street. Brands that don’t respond on social media risk losing one out of every three customers that engage. Brands can also initiate engagement by asking customers to take action around causes that align with your brand’s values. For example, Lululemon regularly responds to customers on social media and asks questions to deepen the conversation.
Whether you’re building a social media campaign for the first time or building your 100th, these three refreshers – research, show and tell, and respond – will serve any brand well.
Visit the NewsWhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event-specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
