The sooner the better, right? Time means everything to today’s busy public relations and brand management professionals. Subscribing to individual media alert notifications can only go so far to soothe FOMO (fear of missing out) anxiety and crisis nightmares.
That’s why media tracking software can be particularly useful for publicity, key influencer sourcing, and industry announcements. How often the data is refreshed in a media tracking system is extremely relevant to reactive marketing tactics and newsjacking strategies. The fastest data recall on the market is NewsWhip Spike.
In as little as 90 seconds of being published online, stories are discoverable in Spike. To ensure the latest information, the software automatically refreshes every few minutes. Time intervals can be set ranging from 30 minute recaps to 12 hours to one month. Historical views up to a year are best viewed using the NewsWhip Analytics software.
Another other major factor when considering media tracking solutions is data breadth. How many media sources are included in the results? NewsWhip Spike monitoring is comprehensive, featuring more than 430,000 websites and hundreds of thousands of Facebook Pages, verified Twitter accounts, YouTube channels, and more.
Our reliable media tracking software lets you focus on what matters most by automating the digital press clipping process. Whether you want to view what is newest, overperforming, highest velocity, or to see a predictive forecast for top interactions, it’s easy to access multiple metrics and export the data into reports for further comparison.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
