Best practices for customizing your media monitoring platform

It’s wise to use a media monitoring platform to track earned media coverage, but some of the commonly used interfaces have room for improvement to becoming more user-intuitive and customizable.

Here are three suggestions based on built-in features in NewsWhip Spike and Analytics that make online media monitoring more useful.

• Identify expert publishers – One of the challenges of living in a web 2.0 world is publishers are not as easily identified. What authors get the most interactions? What authors publish the most content on a topic and how often do they do it? 

  In addition to setting up keyword alerts for content that is new or trending, social monitoring platforms such as NewsWhip Spike also display authors and the number of articles that have been written.

  

• Define your audience clearly – Not all publicity is good publicity, especially if it isn’t targeting the right audience. Keeping track of top Facebook posts, Tweets, and YouTube captions gives a broad overview of keyword associations for local or global media monitoring. 

  Inputting keywords and tracing parallel lifts in interactions over several months or a year, a feature available in the NewsWhip Analytics over time view, can demonstrate where content is overlapping. Common themes could reveal important insights into how your custom audience segments interact compared with the broader segment. 

• Inspire new ideas – Instead of following already popular trends, a media monitoring platform should solicit some form of discovery for you. In NewsWhip Analytics, the Discover tab regularly suggests new searches for users to add to their panels. These suggestions are grouped by common topics from Featured and Sports to The Best of YouTube, and more.

Optimizing your platform for media monitoring is strategic to benefitting your brand position today and in the future.

Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.