The get the best online management for brand reputation, it’s essential to use digital tools which give insight which is as complete as possible in showing where the key conversations around your brand are taking place online.
Social media insight tools help manage brand reputation online by giving users a comprehensive 360° view of the type of content that is getting attention on social platforms in real time. Other features include the ability to see social trends over time, and to find the social influencers and accounts that are driving conversation around different topics. It’s possible to set up keyword alerts to get notified of when and where stories mentioning your brand start to get shared on various social platforms.
NewsWhip Spike and NewsWhip Analytics are two social media analytics platforms which offer deep insight into what audiences on social media are talking about and sharing, around any topic. Some of the features offered by both tools include:
- Predictive analytics providing advance knowledge of the stories that will get talked about today, and prediction of how they will perform.
- Extensive coverage of millions of today’s stories tracked across Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
- Cross-platform engagement trends across multiple social networks, for any vertical or market.
To learn about how MasterCard make the most out of NewsWhip for brand monitoring across multiple social media platforms, with their VP of Corporate Communications.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
