Social monitoring platforms work by allowing users to see the most talked about and shared content on social media at any given time. The platform usually use data points such as engagement metrics from social media networks in order to rank and highlight content and social posts that are achieving significant levels of interaction from audiences.
The top social monitoring platforms, such as NewsWhip Spike, use APIs from leading social platforms to provide accurate and real-time insights into the stories, videos, pictures and topics that are spreading fastest on social media. Metrics such as likes, comments, shares and reactions on Facebook, Tweet shares and likes on Twitter, pins on Pinterest and more are aggregated and weighed using an algorithm, to provide a picture of what content is getting attention among different audiences.
Social monitoring platforms such as Spike also use advanced keyword searches to identify when stories or posts around specific brands, people or topics are trending, and incorporate machine learning techniques to allow users to see how quickly specific stories are spreading compared to usual.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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