To find the best guide to social analytics software, it helps to understand what kind of problems you are looking to solve with the software. What platforms are most important in reaching your audience and sharing your message? By figuring out what the most important aspects of your social media strategy is, it will be easy to decide on a software that fits into your workflow efficiently.
For general best practice guides to finding your way around social analytics, check out the NewsWhip blog, which is full of tips and advice on making the most out of your marketing and audience development strategies. Much of the advice and data on the blog comes straight from NewsWhip Analytics.
NewsWhip Analytics is a social analytics tool which tracks the performance of content across multiple social media channels. It’s a powerful content analytics tool for understanding how audiences engage with content, with four years of historical performance data across web and social platforms. For a full guide to the platform, see our extensive guide on the NewsWhip site.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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