Trends in social media analytics tend to change pretty quickly, based on new social media features, audience behaviour, and what metrics and data is available to marketers and publishers. Content formats on social media can also play a significant role in what social media users see in their timelines and news feeds each day. Content formats and audience behaviour are often largely dictated by the social media platforms, via algorithmic ranking of posts in feeds, and promotion of certain formats, such as videos.
An important factor to remember in considering what trends to pay attention to however is the audience. Ultimately, audience behaviour will dictate most publishing and marketing strategies. Staying focussed on what readers and viewers are actually talking about and sharing can help ensure that social media strategies stay relevant to the audience itself.
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Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.Â
