What are the best social media intelligence tools?

February 24, 2018

Written by Glossary Author

The best social media intelligence tools are the tools which give their users the most complete information around content and social media trends at any time. NewsWhip offers two main social media intelligence tools, both of which are used extensively by leading agencies, brands and publishers around the world.
NewsWhip Spike is a real-time content discovery platform that allows users to perform a range of tasks, with a particular emphasis on real-time action. Spike allows its users to discover the stories sparking engagement in real time across both the web and social. Spike tracks the stories spreading fastest right now, predicts what will be biggest today, and keeps you informed with real-time email and Slack alerts.

Meanwhile, NewsWhip Analytics, a historical social data platform, provides full historical social data on leading social media platforms, dating back to 2014. It allows users to identify strengths and weaknesses against competitors, on both dedicated sites and social networks. It also shows publishers and marketers how they compare on a large scale over weeks and months, and identifies the stories and posts that have fueled engagement for others.

social media intelligence tools

Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
 

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