The top social intelligence tools give users a comprehensive 360° view of the type of content that is getting attention on social platforms in real time. Other features include the ability to see social trends over time, and to find the social influencers and accounts that are driving conversation around different topics. Social intelligence tools are an essential part of marketing and media professionals’ workflows.
NewsWhip Spike and NewsWhip Analytics are two social media analytics platforms which offer deep insight into what audiences on social media are talking about and sharing, around any topic. Some of the features offered by both tools include:
- Predictive analytics providing advance knowledge of the stories that will get talked about today, and prediction of how they will perform.
- Niche filtering, showing content trends for thousands of specific topics, niche interests, cities, regions and countries.
- Extensive coverage of millions of today’s stories tracked across Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
- Cross-platform engagement trends across multiple social networks, for any vertical or market.
- Measurable content engagement data, to help users understand which formats generate the most engagement on each platform, over the long and short term.
Visit the Newswhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
