Social influencer tracking involves using social analytics tools and software to analyse how active and successful certain influential accounts on social media are. The best social influencers have either a large or a very dedicated follower base, and post a wide variety of content and messaging. Social influencer tracking allows media and marketing professionals to understand the influencers and content that are having the most impact with particular audiences at different times.
Social influencers can be tracked using social platform APIs, which provide information on the engagement around different influential accounts on social media. Examples of some of the most popular metrics used in social influencer tracking include reach, comments, mentions, shares, and other platform specific engagements such as retweets and Facebook likes.
For advanced social influencer tracking, many marketing and media professionals use social analytics services as part of their workflow, to ensure consistent and reliable engagement measurement around key profiles. NewsWhip Spike is a real-time content discovery platform which gives users a central view of what social influencers are most important overall, as well as which are most important for their particular brand today — on every platform, in every niche.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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