Generally, social media monitoring platforms are designed to be highly intuitive, and to provide relevant actionable insights fast. Most of the best social media monitoring platforms are highly customisable browser-based tools which allow users to decide what to analyse, separating useful information from the noise of the social web.
To get the most use out of social media monitoring platforms, it’s important to understand how your team can most effectively make use of the tools. Some platforms offer features such as email alerts, extremely important if speed and reaction is the main priority. It’s also possible to monitor mentions of competitors on social media, and even predict the stories that will attract the most attention on social media on a given day.
NewsWhip’s social media monitoring platforms, Spike and Analytics, allow for real-time and historical analysis of stories, videos, posts and other content that matter to your brand. To learn more about how NewsWhip tools fit into the workflows of leading publishers, brands and agencies, check out the resources section of our website.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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