Media analysis software consists of any number of a variety of tools which are used to track the performance of media such as web stories, videos and social media posts online. The software typically makes use of digital media analytics to metricise and rank the performance of trends online. The media analysis software generally compiles a variety of data points into one place, to make it easy to measure the impact of any media quickly. Some of the different analytics used would include:
- Page views of content on a website,
- The number of views on videos,
- Time spent on individual web pages,
- Social media metrics such as Facebook likes, tweets, shares and comments,
- Interest in particular media over time.
NewsWhip Spike and Analytics are examples of media analysis software which provide cross-platform insight into the performance of content including videos, web articles and social posts across the social web. For more details on how this software works, check out the NewsWhip site.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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