It’s possible to measure social influencer analytics in a variety of ways. Firstly, it’s important to decide what the best analytics approach is for your purposes. What are you hoping to achieve in working with a social influencer – increased shares around a particular story or video, the start of a conversation around an issue, or clicks and purchases? Each outcome will demand its own set of social analytics, which will require some thought.
One of the most accurate and effective ways of measuring social influencer influence and campaign impact is to look at growth of social media metrics over a period of time. To do this, a social analytics platform such as NewsWhip Analytics can be used to measure the number of social engagements achieved by individual accounts over time. These metrics make it easy to quantify the audience attention on different posts and campaigns.
Another aspect of social influencer analytics which is useful to measure is looking to see if any other influential social profiles reshared or mentioned specific posts. Tracking these mentions helps display the effectiveness of a social media campaign. To discover these posts, a real time content discovery platform such as NewsWhip Spike is an invaluable resource.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
Â
