To achieve social influencer insights, first it’s important to know what type of insight is needed. Is it insight into the demographic makeup of influencers’ social media audiences? Or is it insight into the type of content and messaging that works best for different influencers? Nailing down the definition of what’s meant by ‘social influencer insight’ is an important first step.
One of the best ways of getting effective social influencer insight is by using social media analytics to track which influencers achieve engagement, and which might be a good fit for your content strategy. Using social media metrics from social analytics platforms, it’s possible to make a comprehensive profile of the most successful social media influencers in your space. It’s also possible to compare and review their content strategies, by looking at their top-performing posts, as well as the content formats and messaging that works best on their profiles.
Using the social analytics platforms such as NewsWhip Analytics and NewsWhip Spike, it’s easy to quickly gain actionable insight into the most relevant social influencers in your space, as well as their approaches to engaging audiences.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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