Brand monitoring software allows marketing and communications professionals to track mentions and conversations around specific brands and other keywords on social media. The software typically makes use of social media APIs to allow users to spot when and where mentions of brands take place, from social media posts such as tweets and Instagram captions, to shared web links and videos.
The best brand monitoring software provides real time information about mentions and conversations happening around your brand in real time. Email and other alerts are also provided by brand monitoring software tools such as NewsWhip Spike, which can also track when a story or social post mentioning a brand is spreading faster than average on social platforms. Spike shows the events, topics and mentions relevant to you, and how interest in them is changing in real time.
Spike also allows brands to engage with their audience around the core themes and stories that are catching their attention today. Build deeper relationships with fans and influencers on each social platform. For a comprehensive guide to how MasterCard make the most out of NewsWhip for brand monitoring across multiple social media platforms, check out this interview with their VP of Corporate Communications.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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