The best brand monitoring solutions depends on what’s required by the user. Generally, tools which allow a real-time view of the sites, stories and posts that mention your brand, and are engaging audiences on multiple platforms, make the best brand monitoring solutions. For instance, some of the key features of leading brand monitoring platform NewsWhip Spike include:
- The ability to see how the media and public are talking about you, and which of those stories will make a splash or fall flat.
- The ability to understand cultural moments and trends close to your brand as they unfold.
- The ability to see all of the events, topics and mentions relevant to you, and how interest in them is changing in real time.
- A central view of what’s most important overall, and what’s most important for your brand today
- The ability to engage with your audience around the core themes and stories that are catching their attention today.
For more on NewsWhip’s brand monitoring solutions, check out this testimony from MasterCard’s VP of Corporate Communications, whose team uses NewsWhip Spike to stay on top of brand mentions online.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
Â
