The best analytic tools for Facebook give users a live, 360-degree view of all stories and conversations attracting engagement in the news feed at any time. Other features include the ability to find the most influential pages and profiles influencing certain topics, and being able to rank content by format, to find the most relevant videos, links and pictures.
NewsWhip’s two main social media platforms – Spike and Analytics – provide users with a database of the world’s most complete set of web and native content engaged with on Facebook. Analytics allows users to make a deep dive into the engagement behind individual Facebook posts, providing measurable ROI for your Facebook strategy. For instance, leading social publisher MTV uses NewsWhip Analytics to to hone in on competitor publishers that are producing similar content, while benchmarking against their own performance metrics on Facebook.
Meanwhile, Spike’s predictive insights feature allows users to stay ahead of the engagement curve by seeing what posts and stories will be next to dominate news feeds.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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