To make the most out of social media insights reporting, it’s important to focus on what will improve your workflow and ability to make a meaningful connection with your audience. To improve social media insights reporting generally, it helps to create a checklist of internal questions to review before proceeding.
Some of the top questions to address include the following:
- Are the social media metrics relevant to the person you present them to?
- Do these social media metrics help my team get better at doing their job?
- Are these social media insights already available in some other form?
- Do the social media insights align with organization-wide goals and strategies?
By working through the answers to these questions and others, it’s possible to then focus on the areas of social media insights reporting that will have the most impact with your audience. We regularly write about best practices for sharing effective social media insights reporting on the NewsWhip blog.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
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