Your Fall 2016 Guide to Facebook Publishing

October 31, 2016

Written by NewsWhip

Our latest whitepaper keeps you updated on what you need-to-know for your Facebook publishing into Fall 2016 and the holiday season. 

Every week, it feels like Facebook has something new for publishers and content creators in store. It could be a changing algorithm, a new format, or retired feature. Because of this, there’s constant uncertainty around how to succeed on social media.  

Here at NewsWhip, we keep a constant pulse on the shifts on social platforms. Our monthly publisher rankings, as well as our analyses into emerging Facebook trends and those doing the best to adapt, keep us aware of what might be next from the Book.

With over 1.71 billion monthly active Facebook users worldwide, a 15 percent year over year increase, it’s clear that Facebook isn’t going anywhere as people’s source of information and entertainment.

That’s why we consolidated our most recent and most important findings into a guide for you to master your social publishing on Facebook this season. The guide puts control back in your hands, so you can understand Facebook’s direction and what that means for publishers and PR and marketing professionals.

Read the What You Need to Know for Facebook Publishing: Fall 2016 whitepaper to learn:

  • The biggest algorithmic changes of 2016 and the implications for publishers
  • The rising importance of peer-to-peer sharing and how to activate on it
  • How to kickstart your video strategy as Facebook’s emphasis on video content grows
  • The increase of Facebook reactions and how it can inform your content
  • Tips from content creators from digital natives, and how they’re seeing success.

Even how you present your content will change its success on Facebook. We saw this with how many words publishers use in their caption when sharing a link to Facebook:

how long most shared Facebook posts NewsWhip

These many, many nuances are subject to change, and that’s why you need to be up-to-date for your social distribution. As Facebook continues to tinker with its algorithm and how it favors different content, publishers need to be ready to adapt to such changes.
Our consolidated Fall guide will see you into the holiday season with ease. It will help you understand what Facebook is doing and why, and how you can strategize for the season ahead.

Get your whitepaper here!

You might also like

Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis

Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis

NewsWhip’s Head of Marketing, Kevin Twomey, recently took part in a panel hosted by PR firm Red Consultancy, alongside corporate comms leaders from Lidl and Caffè Nero. The event focused on a challenge that every communicator knows all too well: what to do when your...

Facebook dominates news engagement again in Q3

Facebook dominates news engagement again in Q3

Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...

Instagram’s Q3 engagement drop led by lack of sports

Instagram’s Q3 engagement drop led by lack of sports

Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent.  Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...

NewsWhip

Related articles

Facebook dominates news engagement again in Q3

Facebook dominates news engagement again in Q3

Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...

read more
Instagram’s Q3 engagement drop led by lack of sports

Instagram’s Q3 engagement drop led by lack of sports

Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent.  Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...

read more