Here’s how to create content that will get football fans buzzing on social media.
Our first social strategy white paper tells you everything there is to know about the online hype around Super Bowl 50.
The Super Bowl is a global event, not just for sports enthusiasts, but media and marketers. Last year, over 114 million people gathered round screens to watch the New England Patriots take on (and down) the Seattle Seahawks. Over 65 million people debated the game on Facebook, over and generated over 35 million tweets.
Next weekend is the 50th Super Bowl—the Denver Broncos take on the against the nearly undefeated Carolina Panthers in San Francisco. Beyond the pigskin, you can bet fans will be tuning in on their second screen to enhance their experience.
We partnered with Playbuzz to create the ultimate social media guide to sports marketing around Super Bowl 50.
Read The NFL Social Strategy Guide
Tips include:
- Inside Peeks
- Acknowledging Fans
- Showing Team Personality
- The Power Of Promotions
- Video Media
- …And more gems for turning all your social content into touchdowns
Find out why the Broncos are seeing such stellar engagement for content like this…
The Horse Awakens.
Posted by Denver Broncos on Sunday, 17 January 2016
And the Panthers for this thrilling, buzz-building video.
This. Is. OUR. TIME. #KeepPounding
Posted by Carolina Panthers on Sunday, 10 January 2016
The NFL franchises are social media champions—the Broncos and Panthers have a combined total of well over six million fans on Facebook and nearly three million followers on Twitter. This social strategy whitepaper helps you reach those followers for one of the biggest social media events of the year.
Want to learn all our insights and how they resonate with fans? Check out the guide for what you need to know about sports marketing on social media.
