One Spike user, Irish radio station SPIN103.8, show us how they jump on trending stories that are perfect for their audience.Â
When you have an endless amount of air time to fill, how do you find those nuggets of news first for your listeners? And how do you seamlessly translate that on-air coverage to social content?
This was the task facing Dublin radio station SPIN103.8 when they decided to adopt a new content strategy last year.
Running for over 10 years, the station dominates the Dublin airwaves, with 147,000 listeners daily. SPIN103.8 is the number one station in Dublin for the 15-to-34 year old market, so it was essential that they keep up to date on popular culture and sports stories that may break on social networks – rather than coming down the wire sometime later.
SPIN CEO Jamie Reynolds describes the strategy as “right platform, right content, right time.”
Now Spike helps the team find stories in real time just as they are starting to gain traction online and repackage them for their social channels, website and on air.
Watch their editors find a story on Spike and turn it around for their online audience and broadcast within a few minutes:
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