We look at the top 25 publishers on Twitter in June 2014, and find out what impact the World Cup had on the numbers.
Following on from the biggest Facebook publishers of June 2014 list, we’ve dug into Spike’s ever-knowing database for a look at how things stand on Twitter.
Twitter made extra effort to attract fans of the World Cup to engage in discussion and sharing the platform last month, and the knock-on effect seems to have paid dividends for many publishers.
From BBC to Bleacher Report, here’s last month’s top 10:
BBC still retain top spot, with solid growth of about 100,000 tweets since May. They had some of the most-tweeted stories of June, including news of the death of Rik Mayall, and a report that Michael Schumacher had emerged from a lengthy coma. Both of these stories were amongst the most-tweeted URLs of June.
The New York Times also continued to grow steadily in second place. The Guardian overtook CNN to take fifth place, but otherwise the order of the top ten was unchanged from May.
Last month, we wondered whether the World Cup would have much of an impact on this month’s rankings. An answer comes in the form of one notable entrant to the top 25 (below) – FIFA. The football federation’s liveblogs of the games proved to be enormously popular on Twitter, catapulting them up to become the 25th most-tweeted site during June.
Their most-tweeted liveblog was eventual champions Germany’s 2-2 draw against Ghana on June 21, attracting over 24,400 tweets.
As brands and other non-traditional publishers pay more attention to content and social, it’s interesting to see how far they can go in challenging traditional media outlets. FIFA ran a comprehensive, social media friendly guide to their biggest global event, and they managed to poach many readers from stalwart sites in the process, proving that it can be done.
Other big World Cup stories on Twitter included FiveThirtyEight’s interactive prediction model and a Wall Street Journal story that looked at various teams’ propensity to make elaborate dives.
Further down the list, the Washington Post and USA Today made gains, while Breitbart and TMZ dropped out of the top 25. USA Today are one example of how big papers are incentivising social distribution – ‘Social Media Tuesdays’ require reporters to “act as if there is no other way to get their articles except through sites likes Facebook and Reddit,” according to a New York Times profile. (We’ve already caught a glimpse of the USA Today digital team’s daily workflow on the blog).
Check out the top 25 publishers and their stats below. Please note that figures are for content published in June 2014 alone. For more social publishing data and analysis sign up for our weekly newsletter.
For more information on where this data comes from, and what it means, head over to the detailed explanation we published on this blog last week.
As usual, we’d love to hear any of your questions, comments or requests. Get in touch by email, or on Twitter @NewsWhip.
How do we know how sites are performing on Twitter?
We compiled our data using Spike, which tracks the content that people are sharing and engaging with on Twitter, in real time. It’s used by some of the world’s leading digital newsrooms – there’s a free trial for new users.
While we strive for complete coverage, sometimes we will miss some content for some publishers. If it looks to you like we’re missing something or have our numbers wrong, drop us a line.