Real-time monitoring

Top People & Brands

Our AI powered visualizations give comms professionals a new way to identify the key players dominating online conversations. It’s a real-time GPS to help you navigate complex public issues and an easy way for brands to compare themselves against their peers.

This widget offers three real-time visualizations to address your unique needs

Interest quadrant

Acting as your strategic radar, it plots individuals, brands, or subjects onto a quadrant based on their public and media interest levels. This allows swift identification of under-explored topics, potential high-interest stories, or areas of media-public misalignment.

Bar Graph

Instantly ranks individuals and brands by interest volume, providing real-time insights on influential players during events or crises.

Word Cloud

Highlights key individuals or brands, rapidly showcasing conversation dominance by size-based results by either interaction or article count.

Top People and Brands in Action

How Top People & Brands saves you time

Every month we report on the top brand coverage, and now we’re able to make that bigger, better, and more accurate than ever before.

Unilever in a sticky situation with Ben & Jerry’s

They were caught between a controversial tweet by Ben and Jerry’s about indigenous land rights, and criticism over their ongoing operations in Russia. Here’s a review of the brand story of the week🍦

Joe Rogan x Spotify

Twitter had the highest media and public interest due to comments from Elon Musk. Spotify entered the conversation after a doctor shared an article about the platform stopping its attempts to restrict vaccine misinformation.

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Spot whitespace opportunities

Learn more about how these innovative new visualisations will not only help you spot emerging opportunities but save you time too.

Image of Dashboard Sending screen in NewsWhip Spike real-time media monitoring platform

Identify the top people and brands in any topics

“NewsWhip’s Interest Quadrant is a GPS for how to navigate complex public issues and a map for brands to compare themselves against their peers – and their aspirational peers.”

Zach Silber

Head of insights and analytics, Subject Matter+Kivvit


Take your comms insights from hindsight to foresight

Learn how NewsWhip can help you be more proactive in your comms strategy and keep key stakeholders informed every step of the way