Real-time monitoring
Top People & Brands
Our AI powered visualizations give comms professionals a new way to identify the key players dominating online conversations. It’s a real-time GPS to help you navigate complex public issues and an easy way for brands to compare themselves against their peers.
This widget offers three real-time visualizations to address your unique needs
Interest quadrant
Acting as your strategic radar, it plots individuals, brands, or subjects onto a quadrant based on their public and media interest levels. This allows swift identification of under-explored topics, potential high-interest stories, or areas of media-public misalignment.
Bar Graph
Instantly ranks individuals and brands by interest volume, providing real-time insights on influential players during events or crises.
Word Cloud
Highlights key individuals or brands, rapidly showcasing conversation dominance by size-based results by either interaction or article count.
Top People and Brands in Action
How Top People & Brands saves you time
Every month we report on the top brand coverage, and now we’re able to make that bigger, better, and more accurate than ever before.
Unilever in a sticky situation with Ben & Jerry’s
They were caught between a controversial tweet by Ben and Jerry’s about indigenous land rights, and criticism over their ongoing operations in Russia. Here’s a review of the brand story of the week🍦
Joe Rogan x Spotify
Twitter had the highest media and public interest due to comments from Elon Musk. Spotify entered the conversation after a doctor shared an article about the platform stopping its attempts to restrict vaccine misinformation.
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Spot whitespace opportunities
Learn more about how these innovative new visualisations will not only help you spot emerging opportunities but save you time too.
Identify the top people and brands in any topics
“NewsWhip’s Interest Quadrant is a GPS for how to navigate complex public issues and a map for brands to compare themselves against their peers – and their aspirational peers.”
Zach Silber
Head of insights and analytics, Subject Matter+Kivvit
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