The NewsWhip Pulse

Reviewing the media trends shaping society and public opinion

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#18: The future of storytelling in healthcare communications

#18: The future of storytelling in healthcare communications

May 21, 2021 | 11:30am EST / 4:30pm GMTThe future of storytelling in healthcare communicationsGUESTSPractice Leader of Media & Engagement, Real ChemistryCEO and Co-Founder, NewsWhipTopics In the digital age the rules for reaching an audience change almost...

How PepsiCo uses data to power creativity

How PepsiCo uses data to power creativity

Recently, we sat down with PepsiCo's Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Lauren Powell, Analytics &...

#16: How the consumer driven news cycle changes PR measurement

#16: How the consumer driven news cycle changes PR measurement

APRIL 22, 20214pm Singapore / 12pm UAE / 9am IrelandHow has the consumer changed the news cycle and impacted PR measurement?GUESTSDirector of Content, Data + Digital for Middle East + AfricaHill+Knowlton StrategiesData + Analytics Manager for APACHill+Knowlton...

#15: Real-time decision-making with Kate LaVail of McDonald’s

#15: Real-time decision-making with Kate LaVail of McDonald’s

Topics McDonald's Senior Director of Performance & Intelligence Kate LaVail, PhD joins NewsWhip’s CEO Paul Quigley to discuss the applications of inductive reasoning for weathering crises and evaluating opportunities to engage. Guests Senior Director of...

#14: What happens when influence outshines advertising?

#14: What happens when influence outshines advertising?

MARCH 26, 2021What happens when influence outshines advertising?GUESTSChief Information Officer,MSL USACEO & Co-founder,NewsWhipTopics Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL....

#13: When brands are more trusted than media

#13: When brands are more trusted than media

FEBRUARY 26, 2021 When brands are more trusted than media and other Trust Barometer findings GUESTS Executive Director of Intellectual Property, Edelman CEO, NewsWhip Topics Earlier in the pandemic there was an initial rise in public trust but the bubble has burst....

#12: The media trends of 2021 so far this year

#12: The media trends of 2021 so far this year

FEBRUARY 12, 2021The media trends of 2021 so farGUESTSHead of Research & Editorial,NewsWhipCEO,NewsWhipTopics NewsWhip founder and CEO Paul Quigley is joined by our Head of Research and Editorial, Benedict Nicholson, for a NewsWhip data special for the 12th...

#11: Impact of misinformation on brand reputation

#11: Impact of misinformation on brand reputation

JANUARY 29, 2021 Impact of misinformation on brand reputationGUESTS Partner,Brunswick GroupCEO and Co-Founder, NewsWhip Topics From “kernels of truth” to “handling a forest fire”, the misinformation analogies abounded during the 11th episode of the NewsWhip Pulse,...

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