Focus on what’s going to matter in the hours ahead
Up-to-the-minute data that gives you predicted levels of public engagement for every story.
Prediction is available on NewsWhip Spike
NewsWhip Spike is the only real-time media monitoring platform that comms teams use to predict the stories and topics that will matter in the hours ahead.
Predict public engagement with content in real time
NewsWhip’s prediction gives you up-to-the-minute data on how much interaction stories will get across social media.
Predict across web articles and Facebook posts
Prediction is available for every published web article globally, along with public posts on Facebook.
Predict engagement up to 24 hours into the future
Identify how much public engagement any online article or Facebook post will get, up to 24 hours into the future.
How comms teams stay ahead with prediction
Get ahead of any issue or crisis
Thanks to NewsWhip’s real-time monitoring and measurement, the early detection you get from alerts combined with prediction means you can prepare responses before it’s too late.
Plan with confidence
The accuracy of NewsWhip’s prediction combined with threshold level alerts gives you the confidence to decide what’s important and what isn’t, so you’re always targeting the most important narratives.
Get clarity on what matters
“We could see that something was happening with this one story. We were tracking obviously on Spike looking at velocity, predicted interactions, looking at how fast this story was growing in a certain amount of time.”
Global Insights Manager,
Access prediction throughout NewsWhip Spike
Keep you & your team ahead of every developing story
Trigger alerts for articles predicted to hit an engagement level that would require action and get a crucial head start on every story.
Real-time CONTENT FEEDS
Surface the stories that are predicted to be popular
Sort your content feeds by predicted interactions to bring the stories that will matter most to the top of your dashboard.
Visual engagement trajectory
Predict where any story’s public engagement will land
Real-time graphs plot public engagement levels from the minute they’re published, up to 24 hours into the future.
How does NewsWhip prediction work?
Article and post engagement is measured in real time
Our technology discovers new web articles in as little as 60 seconds, and as soon as we discover content, we measure the engagement it is receiving across Facebook, Twitter, and Pinterest at regular intervals for 24 hours from time of discovery.
The rate of change in public engagement is used to predict future engagement
Every time we check engagement levels, we measure the rate of change since the last check. By doing this, we can measure how quickly content is gaining new social interactions. Our algorithm uses this data to predict the level of engagement the content will get when it is twice its age, to a highly accurate level.
As new data is received, the prediction algorithm updates
With every interval check, we are able to measure how quickly engagement is changing, and if the rate of interaction is slowing down. This means that our predictions are constantly updating to improve their accuracy, so you always have the most accurate prediction of article importance.
More features in NewsWhip Spike
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Ready to bring prediction to your team?
Talk to our team today to see how you can use NewsWhip’s prediction to react faster to opportunities and threats.