With an infinite amount of stories and content across dozens of platforms
Predict What Will Drive Engagement Today
how can you filter out what’s important to you in real time?
This was the problem NewsWhip founders Paul Quigley and Andrew Mullaney set out to solve when they started developing the technology that would become NewsWhip.
There was a huge, untapped asset in the shape of billions of people sharing content on social. What if these social interactions could be tracked against stories, to give a signal of what’s getting attention right now?
We couldn’t see a better way of discovering information on the Web than relying on the attention of the billions of people using it.
-Paul Quigley, Co-founder & CEO, NewsWhip
One way to filter content is to find the stories with the most shares or total social interactions. But those total social scores show you the oldest stories, that have had the most time to aggregate interactions – even if they’re no longer getting engagement.
Paul and Andrew instead looked at the rate of change of social interactions – how fast is engagement accelerating or decelerating for a story? How quickly are stories spreading amongst global audiences? This way of measuring “social velocity” ranks the stories gaining speed – and shows you what’s going to get attention today.
NewsWhip found they were able to capture content immediately after publication, and use their patented algorithms to predict how big a story would become.
All interactions are not equal – NewsWhip technology weighs different signals and behaviors accordingly to calculate maximum engagement in real time. Unlike any system for measuring engagement before, NewsWhip was granted a patent: System and Method of Tracking Rate of Change of Social Network Activity Associated with a Digital Object, US Patent No. 9,342,802.
The Irish Center for High End Computing found that NewsWhip’s algorithms can predict 79% of major viral stories. NewsWhip’s patented system is used in over 300 newsrooms, brands and agencies to detect pre-viral stories and help guide editorial and content decisions.
Today, via social velocity and prediction scores, any NewsWhip user can see the rising and falling rate at which content is getting traction in any niche, in 60 languages. Our live, continuously updating dashboards give you a view of what’s engaging the word right now.
Social Velocity is the ultimate way to find a needle in a haystack – when the haystack is billions of social interactions.
-Andrew Mullaney, Co-founder & CTO, NewsWhip