USE CASE
Track and predict misinformation
Detect, understand, and respond to misinformation with real-time discovery of social media posts, news articles, and other content.
Using NewsWhip to track misinformation
Misinformation has become an endemic characteristic of the modern media sphere. False narratives can start in tightly-networked online groups, and explode into the mainstream, or have other real-world effects on companies, industries, public health, politics and society.
Critically, our platform can predict public engagement with any article, so you can rally a response and direct it precisely where it is needed.
NewsWhip Spike will instantly allow you to:
Monitor misinformation narratives
Monitor any misinformation narrative for quantitative changes in media output and public interest or engagement with those narratives.
Identify new misinformation narratives
Track known misinformation sources to spot breakout misinformation from risky sources or networked groups.
See how misinformation resonates
Use Compare to measure levels of public and media interest with different narratives over any time range, normalized to a single view.
Identify the super spreaders
Spot the sources that are responsible for originating a significant proportion of misinformation in any topic, theme, or industry.
Respond effectively
Direct your responses to the right places by identifying those best placed to debunk, using Top Authors and Top Websites Leaderboards.
Track the effectiveness of your responses
See how your responses are resonating and spreading among the conversation, compared to the original myth over any time period.
“Spike was probably the most useful tool to help us out in what we were doing. We always had this tension between ‘putting fuel on the fire’ or the question of ‘are we too late,’ and the story has traveled halfway around the world already. That was really where Spike came into its own.”
Sam Dubberley, Project Manager, Crosscheck
MISINFORMATION
Features for tracking misinformation
NewsWhip tracks public interaction with online media, and gives you the ability to track and quantify spread of misinformation with these powerful features.
Prediction
NewsWhip’s patented prediction gives you the speed to insight needed for detecting the early spread of trending misinformation narratives.
Velocity
A unique NewsWhip metric that tells you the speed at which a new story is spreading across social media, so you can identify breaking narratives and act early.
Cross-network feeds
Real time feeds of articles and posts across the web and social media, discovered in less than 90 seconds, and displayed with public interaction data.
Top Authors Leaderboard
Find, rank, and track the authors that are publishing the most engaged content across any misinformation narrative.
Timeline
Bring public interest and media interest together in one view, to give you a full understanding of the spread and popularity of misinformation.
Top Websites Leaderboard
Rank the most “popular” misinformation publishers by the number of articles they publish, or by the level of public interest they generate.
How organisations are using NewsWhip to track misinformation
First Draft & CrossCheck
First Draft, a non-profit organization, emerged as a leader in verifying news through UGC experts, through its CrossCheck initiative, using NewsWhip data to monitor election misinformation in various countries and work to fact check and correct the record where appropriate.
Confirmado Guatemala
The Confirmado project, in Guatemala, run by journalist Luis Assado, began using NewsWhip to identify fake news and misleading information that is spreading at a high pace and then use that information to prioritize what to debunk, during the Guatemalan elections in 2019.
CrossCheck France
During the French Presidential Election in April 2017, French journalists used NewsWhip Spike to predict the spread and velocity of stories across multiple social networks.
With it, journalists were able to pinpoint the stories catching fire specifically in France, and understand their spread across social. Also, by predicting whether a story would be big or not, volunteers were able to make quick calls on which misinformation to address, and which to ignore.
Facebook Fact-Checking
NewsWhip supports a number of news organizations that are participants in Facebook’s fact-checking program. These news organisations can predictively identify which stories should be debunked, and in turn should be downgraded by Facebook in its news feed.
