by Paul Quigley | Feb 1, 2024 | Brands, Communications & PR
Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. To unpack this more and understand what it means for brands and...
by Benedict Nicholson | Dec 21, 2023 | Communications & PR, Shell Case Study
We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand...
by Dervilla Mullan | Dec 20, 2023 | Product Announcements, Communications & PR
In a year where teams were striving to do more with less in an increasingly chaotic world, at NewsWhip we focused on providing more context and clarity for our users, enabling better decisions and calmer minds. Here’s what we’ve brought to our platform in 2023....
by Benedict Nicholson | Dec 18, 2023 | Brands, Communications & PR
In a world of retrospective analyses and next-day charts, it can be difficult to manage live events as they unfold. We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics...
by Craig Hunter | Nov 22, 2023 | Communications & PR
We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders...
by Benedict Nicholson | Nov 15, 2023 | Product Announcements, Communications & PR
Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to...
by Mark Brown | Nov 6, 2023 | Communications & PR, Shell Case Study
Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric...
by Benedict Nicholson | Oct 25, 2023 | Product Announcements, Communications & PR, Spike
NewsWhip announces a new beta program with LinkedIn to provide real-time insights from LinkedIn to journalists. From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn....
by Ava Cramp | Oct 12, 2023 | Communications & PR
Within your team, you’ve likely already got a smooth flow of communication. You’ve established a structure because it’s necessary for efficiency, and generally, you know who needs to know what information, and when they need to know it. But communicating beyond your...