by Katherine K. Ellis | Sep 5, 2019 | Brands, Communications & PR
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half...
by Katherine K. Ellis | Aug 30, 2019 | Brands, Communications & PR, Digital Journalism
Deloitte’s latest report on 2019’s back to school season projected spending would reach $27.8 billion this year. We looked at the data to see which stories and publishers have risen above the noise, and if the promotions are actually starting earlier each year. We’ll...
by Brett Lofgren | Aug 29, 2019 | Brands, Communications & PR
Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed...
by Katherine K. Ellis | Aug 22, 2019 | Brands, Communications & PR, Digital Journalism
Fashion is a global industry expected to exceed $1.5 trillion in value by 2020. As a widely reported space with entire publications dedicated to coverage, we created an entire report dedicated to tracking fashion publisher and brand trends in 2019, and rounded up some...
by Benedict Nicholson | Aug 13, 2019 | Brands, Communications & PR, Digital Journalism
The 2020 campaign trail can be a tough place to be a brand, with many of the Democratic candidates taking aim at what they see as inappropriate business practices. We looked at the data to see what’s resonating. Given the broadness of the race, we decided to take a...
by Katherine K. Ellis | Aug 9, 2019 | Brands, Communications & PR
Since our last report on Auto Brand Performance on Social in 2017, several new features have cropped up on various platforms, and we wondered how strategies for auto brands on Facebook and Instagram might have changed as a result. We’re tracking thousands of accounts...
by Benedict Nicholson | Aug 8, 2019 | Brands, Communications & PR
The damage done by plastics and how recycling and going plastic-free can mitigate that damage are a huge point of discussion for brands and publishers alike, and we examined the trend in a recent report. This report is the first of a series of reports we intend to do...
by Katherine K. Ellis | Aug 2, 2019 | Brands, Communications & PR
In light of the recent hacking and targeting of data in major industries, we wanted to see how a few of the largest data breaches in the past three years have been covered by the media and how affected companies reacted. This week, Capital One was enjoying some nice...
by Benedict Nicholson | Jul 31, 2019 | Communications & PR, Interviews
CASE STUDY APCO: How APCO uses NewsWhip for its storytelling campaigns Steve Salvador, Creative Director and Head of Brand Programming — Industry Creative & PR Company Size 600+ employees We spoke to Steve Salvador, Creative Director and Head of Brand Programming...
Post-Oscars coverage focuses on wins for diversity
How the coronavirus has spread online
These were the ads that drove the most engagement at Super Bowl LIV
How has #OscarsSoWhite media coverage changed since 2015?
The most engaged publishers on Facebook in December 2019
The most engaged stories that shaped 2019