CHALLENGE: How can niche publishers increase content reach to win more readers?
Thedodo.com, a part of Group Nine properties, is an animal news site, dedicated to promoting animals and better care and treatment for them. The clue is in the name.
The Dodo’s mission is a worthy one. But how to increase content reach and win more hearts and minds? Hearing that traffic had doubled this last year, we reached out to Editor, Kelly Burke, to ask how her and colleagues are using NewsWhip Spike to save time and boost results.