MTV has been a household name and cornerstone of music industry news for nearly four decades.
As the MTV News team explored expanding into new markets while maintaining positions in legacy ones, they needed to ensure they kept the trademark MTV voice consistent at scale.
To meet this challenge, MTV signed up for NewsWhip Analytics to stay deeply in touch with what content is working in their industry.
Renan Borelli, Director of Audience Growth and Engagement at MTV News tells us how NewsWhip Analytics gives him the comprehensive view of content performance across his entire sector.
Renan leads social and audience development initiatives for the MTV editorial team. Managing a trove of social editors and strategists, his main goal is optimizing MTV writers and editors’ content for reader engagement.